After making a successful transition from traditional TV journalism to digital media, Shubhankar Mishra is making a powerful comeback to television. Starting July 2025, he will be seen hosting a new prime time news show on NDTV India. This move is part of NDTV’s broader strategy to emphasize digital-first news coverage and ground reporting.
From TV Anchor to YouTuber and Back to Mainstream Media
Shubhankar Mishra is one of the few journalists who have taken reporting beyond the studio, reaching streets, villages, and disaster-affected areas. Whether it was the Assam floods, the COVID-19 pandemic, or untold stories from the Hindi heartland, Shubhankar has always delivered fearless ground reports.
Now ‘Consulting Editor’ at NDTV. July से रात 8 बजे होगी आप लोगों से TV पर भी होगी मुलाक़ात।
— Shubhankar Mishra (@shubhankrmishra) June 19, 2025
Digital पर जो जैसा काम हम आज कर रहे, वो वैसा ही चलता रहेगा। फिर भी अगर सवाल है क्यों ? क्या ज़रूरत ? अच्छा तो था ? तो जवाब है भरोसा रखिए। Aajtak छोड़ते वक्त भी सोच थी, NDTV से जुड़ते… pic.twitter.com/8VvcEpyHgl
He previously worked with leading Hindi news channels like TV9 Bharatvarsh and Aaj Tak before carving a niche for himself as a YouTuber journalist. His YouTube channel features interviews with prominent personalities such as Kangana Ranaut, Khesari Lal Yadav, Tej Pratap Yadav, and Pawan Singh. Recently, he hosted a well-received podcast with veteran journalist Sudhir Chaudhary.
Strong Presence in Digital Media
Shubhankar Mishra commands an impressive social media presence with over 30 million followers across platforms like Instagram, YouTube, Facebook, and Twitter. This is not just a measure of popularity but also a testament to the deep trust his audience places in him.
His digital journey is not just about viral views but about building credibility and trust in journalism. He is counted among the leading YouTuber journalists known for fearless and authentic reporting.
Shubhankar’s Role in NDTV’s New Strategy
Rahul Kanwal, CEO and Editor-in-Chief of NDTV India, called Shubhankar’s return “a necessity for today’s India.” He stated,
“Shubhankar embodies fearless journalism and field reporting. His digital presence symbolizes viewer trust, not just popularity.”
NDTV’s move highlights its focus on multi-platform news coverage and integrated digital media strategy. Shubhankar’s entry is expected to play a key role in driving this transformation.
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