Source: BARC, HSM, TG: NCCS 15+, TB: 0600Hrs to 2400Hrs, Screen: TV, Week 22 (10th May to 6th June 2025)
In the latest 4-week rolling average BARC viewership data, News18 India has retained its top position among Hindi news channels, while Aaj Tak has seen a notable drop in its relative share. Here’s a detailed breakdown:
📊 Overall TG: NCCS 15+ Performance
- News18 India leads with 13.4%, down 0.1% from the previous period.
- Aaj Tak follows at 12.7%, declining 1.0%—the biggest drop among top players.
- TV9 Bharatvarsh holds steady at 11.8%, down 0.1%.
- India TV shows growth with 10.5%, up 0.3%.
- Republic Bharat and Zee News remain unchanged at 10.0% and 9.9% respectively.
- Times Now Navbharat climbs to 9.2%, up 0.2%.
- ABP News remains stable at 6.8%.
- News Nation slips slightly to 5.7%, down 0.1%.
- Good News Today shows the most improvement, rising to 4.0% (up 0.6%).
- News 24 is up to 3.4% (+0.2%).
- NDTV India remains unchanged at 2.6%.
📌 TG: NCCS AB Male 22+ Insights
Among the key male 22+ demographic:
- News18 India increases to 13.4% (+0.1%).
- Aaj Tak sees a significant fall to 12.6% (−1.2%).
- TV9 Bharatvarsh holds strong at 12.3% (no change).
- India TV jumps to 11.0%, marking a gain of 0.5%.
- Republic Bharat slips slightly to 10.4% (−0.1%).
- Zee News drops to 9.8% (−0.1%).
- Times Now Navbharat gains momentum at 9.5% (+0.1%).
- ABP News rises to 6.9% (+0.2%).
- News Nation remains at 5.4%.
- News 24 edges up to 3.3% (+0.1%).
- Good News Today records a solid jump to 3.3% (+0.5%).
- NDTV India falls slightly to 2.2% (−0.1%).
🚨 India TV Speed News vs Aaj Tak HD
A notable development is seen in the Speed News format and HD consumption:
TG: NCCS 15+
- India TV Speed News HD: 10.2%, showing strong growth (+0.9%).
- Aaj Tak HD: 89.8%, down 0.9%.
TG: NCCS AB Male 22+
- India TV Speed News HD: 6.6%, down 0.5%.
- Aaj Tak HD: 93.4%, up 0.5%.
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